Services

Our sensory audit service is designed to deliver a comprehensive evaluation of the sensory experience provided by your products or your brand environment. The objective is to identify strengths and areas for improvement in order to optimize customer satisfaction and enhance overall brand perception.

What our sensory audit includes:

• Visual analysis – Assessment of colors, lighting, layout, visual merchandising, and overall aesthetics.
• Auditory analysis – Review of sound ambiance, volume levels, music selection, and alignment with brand identity.
• Olfactory analysis – Identification of existing scents and evaluation of their impact on the customer experience.
• Gustatory and tactile analysis (when applicable) – Testing of flavors, textures, and their consistency with the product or brand promise.

Detailed report and recommendations – A structured document outlining strengths, observed gaps, and concrete, actionable recommendations to enhance the sensory experience.

Benefits of a sensory audit:

• Improve customer satisfaction and loyalty
• Strengthen brand identity and sensory consistency
• Quickly identify and correct sensory friction points
• Gain a sustainable competitive advantage in the marketplace

Our approach is grounded in structured methodologies and professional tools, enabling us to deliver clear, practical, and business-oriented recommendations that maximize the sensory impact of your products or physical spaces.

The EEG Emotiv Insight is a portable, research-grade neurotechnology tool used to capture real-time brain activity and emotional responses. In a sensory marketing and experiential branding context, it enables objective measurement of how consumers cognitively and emotionally react to stimuli such as visuals, sounds, scents, textures, and immersive environments.

By translating neural signals into actionable insights, the Emotiv Insight supports evidence-based decision-making in experience design and optimization.

Key applications:

• Measurement of attention, engagement, interest, stress, and relaxation
• Evaluation of emotional impact across sensory touchpoints
• Comparison of creative concepts, environments, or prototypes
• Validation of sensory strategies prior to large-scale deployment

Business value:

• Move beyond self-reported feedback to objective neuro-data
• Optimize customer experiences based on real cognitive responses
• Reduce risk in design and branding decisions
• Strengthen ROI by aligning experiences with how the brain truly reacts

Integrated into sensory audits, experiential testing, or innovation labs, the EEG Emotiv Insight transforms consumer neuroscience into a strategic lever—allowing brands to design experiences that are not only felt, but scientifically validated.

A Multi-Sensory Branding Experience is a strategic approach that activates multiple senses—sight, sound, scent, touch, and, when relevant, taste—to create a cohesive, immersive, and emotionally engaging brand environment. Rather than relying solely on visual identity, this approach orchestrates all sensory touchpoints to reinforce brand positioning, influence perceptions, and drive desired customer behaviors.

By aligning sensory cues with your brand DNA, values, and target audience, a multi-sensory experience strengthens emotional connection, improves memorability, and differentiates your brand in highly competitive environments such as retail, hospitality, events, and experiential marketing.

Key objectives:

• Create a consistent and recognizable sensory signature
• Enhance emotional engagement and brand recall
• Influence customer perception, dwell time, and purchase intent
• Deliver a distinctive, premium, and memorable brand experience

A well-executed multi-sensory branding strategy transforms functional interactions into meaningful experiences—turning your brand into something customers don’t just see, but truly feel and remember.

Custom Fragrance Development is a strategic sensory branding service that consists of creating a unique, proprietary scent designed to embody your brand’s identity, values, and positioning. More than a pleasant aroma, a custom fragrance becomes a powerful olfactory signature that strengthens emotional connection, enhances brand recognition, and differentiates your business across physical touchpoints.

Our approach combines brand strategy, sensory psychology, and perfumery expertise to translate your brand DNA into a consistent and memorable olfactory experience.

What the service includes:

• In-depth brand and positioning analysis
• Definition of olfactory objectives aligned with target audiences and environments
• Creative scent design and fragrance profiling
  Iterative testing and refinement
• Validation of coherence with the overall multi-sensory brand experience.

Key benefits:

• Strengthen brand identity through a distinctive olfactory signature
• Increase memorability and emotional engagement
• Enhance customer experience in retail, hospitality, events, and commercial spaces
• Create a subtle yet powerful competitive advantage

A custom-developed fragrance transforms your brand into an experience that customers instantly recognize and emotionally associate with your business—long after they leave the space.

Interactive Sound Design is a strategic sensory branding service that leverages sound and audio dynamics to create responsive, immersive, and emotionally engaging brand experiences. Unlike static background music, interactive sound design adapts to user behavior, spatial context, and brand touchpoints to reinforce brand identity and influence customer perception in real time.

This approach integrates sound strategy, behavioral psychology, and technology to ensure that every auditory interaction supports your brand positioning and enhances the overall customer journey.

What the service includes:

• Auditory brand analysis and soundscape strategy
• Design of custom sound identities, ambiances, and audio cues
• Integration of interactive or adaptive audio elements (e.g., motion, time, or usage-based triggers)
• Alignment with visual, olfactory, and tactile brand components
• Testing and optimization within real environments

Key benefits:

• Strengthen brand recognition through a distinctive sound identity
• Improve customer engagement, comfort, and dwell time
• Guide behaviors and interactions through subtle auditory cues
• Differentiate your brand through innovative, experience-driven sound design

Interactive sound design transforms sound into a strategic asset—one that reacts, communicates, and elevates your brand experience across physical and experiential environments.